Starting a Website
Website Development | Mobile-Friendly Websites | Portfolio Websites | Online Marketing | Small Business Websites | E-commerce Websites or Online Shops | Online Copywriting | Search Engine Optimization | Seo | Mobile-Friendly Websites | Pretoria | Tshwane | Gauteng | South Africa
Our approach to developing successful websites
There are three traits of a successful website. The second depends on the first and the third depends on the second. If the first is missing, the website doesn’t work at all. If the first is present and the second missing, the website still does not work. If the first two are present and only the third trait is missing, there is some activity, but the website has no business value.
It can be compared with a restaurant. You may have the most beautiful restaurant, exquisite menu and low prices, but if there are no visitors, it has no value.
A beautifully designed website does not guarantee visitors. Your website needs to be structured in the right way so that search engines can index it easily and know what it is about. Many website visits originate from search engine results.
If your restaurant attracts many visitors, they spend time to enjoy the beautiful surroundings and scenery, get up and leave; you won’t be making any money. You at least want your guests to read your menu.
You want your website visitors to engage with your website – read your “menu”. If visitors to your website reach the first page and bounce off, your website does not serve any purpose. Your website must be structured in such a way that visitors can easily find the information they are looking for, what the business is about, services rendered, and answer the “what-is-in-it-for-me” question. Quality content, a good layout, user friendliness and easy navigation are key issues.
If your restaurant attracts many visitors, they spend time to read the menu and use your free Wi-Fi, get up and leave without placing an order; you won’t be making any money. You at least want your guests to order food.
You want your website to generate business leads or, depending on your type of service, orders for your products or services. Many websites attract visitors, visitors engage with the website pages but leave without placing an order or requesting more information.
With the right approach, your website can be a valuable business resource and not only something to show off to family and friends. We focus on these three aspects which we deem necessary for a website to be a successful business resource.
Once your website is up and running, online marketing is essential to generate new visitors and to improve your website’s search engine ranking. We submit your website to local directories and setup a Google Local account so you can be found online more easily by people in your market. We offer more advanced online marketing as an additional service.
Read more about our Unique Online Marketing Solution
Off-site Search Engine Optimisation at a fraction of the cost
Listing your website on high traffic websites is one of the key aspects of advanced Search Engine Optimization (SEO).
This assists in building credibility of your website (from a search engine perspective in terms of being relevant), driving traffic, increasing online brand reputation and ranking on search engines. We will list your website on the ShowMe® Pretoria platform at a fraction of the cost that Online Marketing Agencies charge for a similar service.
Listing your website on high traffic websites is one of the key aspects of advanced Search Engine Optimization (SEO). We list your website on the ShowMe® Pretoria platform at a fraction of the cost that Online Marketing Agencies charge for a similar service.
Small Business Websites
We have solutions tailor-made for small to medium businesses.
If you're a small business, you'll want your website to make you stand out amongst the competition. User-friendly functionality, SEO, and a professional and clean appearance are just some of the factors we consider to give your business the edge. We have put together a Small Business Website Solution that is effective and affordable – Design, Hosting, SEO and Marketing All In One package.
Read more about our Small Business Website Solution.
E-commerce Websites or Online Shops
Just because your business is small, doesn't mean you can’t sell online.
Ensuring that your website has functionality to sell products using a shopping cart and checkout, as well as trustworthy secure SSL transactions and enough bandwidth will make your business stand out from the crowd. For small to medium businesses we have a unique E-commerce Lite Solution. For larger businesses we offer a customised, state-of-the-art, Premium E-commerce Solution through our partnership with ShowMe Online Media.
A blog can help you attract new visitors, as updating content regularly boosts your search ranking and gives users a reason to keep coming back.
Businesses often have static website pages, which are not good for being found on search engines. Unlike a website, a blog involves interactivity with your readers and visitors, and therefore needs its own unique format and design. A blog can help you attract new visitors, as updating content regularly boosts your search ranking and gives users a reason to keep coming back. Compatibility with social media, share functionality and ease of use are all absolutely key. We have a blogging solution for small to medium and larger businesses.